out of a need to provide the most safe and chic options on the market in dog shampoo and skincare. 

We are an organic luxury dog apothecary line that is pet and planet friendly who pride ourself on serving our friends and partners with top quality result-driven product formulated for skin and coat health utilizing ultra-clean ingredients that actually work.  

As the standard for dog shampoo and skincare we stand by our commitment to transparent disclosure of all ingredients used in our products. Woman founded and created with ingredients sourced in Canada, we are proudly Leaping Bunny Certified, 100% organic and cruelty free. 

Cofounded by Candice Zerb and Sloan Lauinger, two dog lovers and conscious product connoisseurs who know their way around an ingredient label. 

When Candice shared her idea with Sloan in early 2018 after Candice accidentally washed herself with dog shampoo in her dear friend's shower - itching beyond belief thereafter, the duo who have known each other for 11 years joined forces to bring you Groomer And George® today and what the brand is becoming.

The pair who are passionate about animal and environmental welfare are on a mission to educate dog guardians on the importance of ingredients and proper grooming care, and to positively change your way of being around sustainability. Healthy dogs live longer and are happier. Our oceans and the planet more unscathed will breathe life better for generations to come. 

Sloan and Candice make for the perfect pairing. Candice has a 22 year history as a salon owner, international stylist and educator whose unparalleled product knowledge will rival any. Sloan has a 17 year history as a creator & consultant in business strategy whose joy is connection and creating. It was friends at first sight for the two style-loving, luxe and dog-obsessed only children which over the time has evolved into partnership in business and family. One loves her high intensity group workout classes and the other sweats it out solo at home, but they continuously meet in the middle on experiences and relationships being everything. 

Groomer And George® is named for Curious Georgie, Candice's late Maltese. Read more on how G And G came to be in Candice's transparent (and humorous) words here.  From all of us at Groomer And George® we do hope you enjoy!

to create a movement by educating and lighting up conversation on the value of animal and environmental welfare, the importance of sustainable living as a whole, and let’s be real, to chat all things that pawsh lifestyle too!

In keeping with our core values it's important that revenue generated from these products benefit organizations and charities centered on supporting animals and our oceans. By offering ethically sourced, high-grade products of integrity, and through educating consumers on the importance of ingredient listing, we support creating a movement in pet care and sustainable living in all we do! Join us Bitches for a Cause as we pave a cleaner, greener and sustainably chic path for generations to come.