Groomer And George is the brainchild of Co-Founder's Candice Zerb and Sloan Lauinger, two dog lovers and conscious product connoisseurs who know their way around an ingredient label.
When Candice shared her idea with Sloan in early 2018 after Candice accidentally washed herself with dog shampoo in her dear friend's shower - itching beyond belief thereafter, the duo who have known each other for 10 years joined forces to bring you Groomer And George today and what the brand is becoming.
Their vision is all about transformation and is anything but your average puppy shampoo.
The pair who are passionate about animal and environmental welfare are on a mission to educate dog guardians on the importance of ingredients and proper grooming care, and to positively change your way of being around sustainability. Healthy dogs live longer and are happier. Our oceans and the planet more unscathed will breathe life better for generations to come.