OUR STORY


Groomer & George is the brainchild of Co-Founder's and Co-CEO's Candice Zerb and Sloan Lauinger; two dog lovers and conscious product connoisseurs who know their way around an ingredient label. 

When Candice shared her idea with Sloan last Spring (2018) after accidentally washing herself with dog shampoo in her dear friend's shower and itching beyond belief thereafter, the duo who have known each other for 9 years joined forces to bring you Groomer & George today and what it's becoming. Their vision is all about transformation and is anything but your average puppy shampoo.

The pair who are passionate about animal and environmental welfare are on a mission to educate dog guardians on the importance of ingredients and proper care, and to positively change your way of being around sustainability. Healthy dogs live longer and are happier. Our oceans and the planet more unscathed will breathe life better for generations to come. 

Like a chilled Chablis and happy hour Candice and Sloan make for the perfect pairing. Candice has a 20 year history as a salon owner, international stylist and educator whose unparalleled product knowledge and experience in territory growth rival any. Sloan has a 14 year history in the capital markets, marketing and management consulting as a strategic and creative mind whose gift as the Gretzky analogy goes is "skating to where the puck is going, not to where it's been".
It was friends at first sight for the two style-loving, eco-luxe and dog-obsessed only children which over the time has evolved into partnership in business, and family. One might love her workout classes and the other sweats it out solo but they continuously meet in the middle on experiences and relationships being everything. 
Groomer & George is named for "Curious Georgie", Candice's late Maltese who passed this February. We love and miss you, Georgie boy! The crest you'll find on our bottles gives us a British vibe which we are long akin to in style, humour and life. 
Read more on how G&G came to be in Candice's transparent (and humorous) words here.  From all of us at Groomer & George we do hope you enjoy!